Brands generally rely on well-designed, familiar logos & slogans to attract an audience and thus establish their existence. Some go that extra mile in terms of gaining instant recognition and familiarity however when they introduce us to their friendly, warm and often outlandish mascots.
We’ve picked out our ten favourite bearded & moustachioed brand icons that do a damn fine job of representing their companies with the striking appearance of their facial hair alone. Like them or loathe them (Go Compare guy, we have your annoying moustache in our sites), you can’t knock a good upkeep of facial hair when you see it.
The Bialetti Man
This classic black and white cartoon design is as likeable and fun as the man himself is stylish.
The KFC Colonel
This man needs little introduction. A genuine icon to many. Fantastic facial hair albeit essentially a silhouette.
Captain Birdseye
A little more creepy than we remember.. However still a true icon to his brand. You can’t knock that.
Nintendo’s Mario & Luigi
These guys have been representing their brand globally throughout several gaming generations of audiences. It’s good to know their grooming upkeep isn’t slacking in the age of HD.
The Pringles Face
You just can’t go wrong with a straight, simple, bushy moustache.
Papa Dolmio
He may be a puppet, but he’s certainly no muppet in the moustache department.
Father Christmas for Coke (but more importantly Christmas)
It doesn’t get more iconic for facial hair than this. Apparently it’s Coke’s fault that he became red, at least they didn’t strip him of his magnificent cloudy white fuzz.
Captain Morgan
An icon of spirits, an icon of brand-related facial hair! You simply can’t avoid catching his striking appearance on the bottles whilst queing at the bar.
Burger King’s Throne Bearer
Another slightly creepy looking choice, but you just can’t fault the shiny appearance of the slick beard and ‘tache combo.
And the award for the worst facial hair of brand mascots unsurprisingly goes to…
The Go Compare bloke
Annoying character. Annoying adverts. Annoying moustache.
